THE PINK CODE
WHO SAY CREATIVE CAN’t RELEASE A NEW CAR FEATURE?

Redefine pre-entry vehicle safety

X
Role: Involved in the whole process.
Concepting, Art directing, UI designing, Supervising production

Zero pre-production. Iphone shooting. $0 media budget.

The project had a budget of just around $1,500, all of which we eventually gave to the creator we collaborated with.
We even willingly took a pay cut to just 1/6th of my usual salary, because to me, this was simply a love letter to the Thai film industry.

54 million people watched it.
The film stood its ground at the box office right alongside giants like A24 and Universal Pictures.

And here, at D&AD, it is one of only 13 works shortlisted in the Content Creation category,
standing alongside campaigns from genius minds for Vaseline, LEGO, Apple, Salesforce x MrBeast.

It's just a shortlist, or an "Invisible Pencil" a joke we make to make ourselves feel better.
But we are so damn proud of it.

Here’s the link to the campaign on TikTok.

ECD: Thasorn Boonyanet Creative Group Head: Rook Floro AD: Smach Chotita Agency: Wunderman Thompson

Launched in 2021.