NIKE BANGKOK MARATHON

Not your typical Bangkok night out.

It’s those Nike OOHs that you saw around the internet, but for Bangkok, Thailand.
The brief is to make it hyper-contextual to the route, times, places and the state of mind of the runners at those moments.
Role: Copywriting

The proudest thing that I’ve never dreamt of is my writing is in Kipchoge’s post.

Translation: You didn’t wake up at 2AM to stop at 11K.

It was intentionally placed at one of the bridges with the most beautiful view.

Translation: Wake up at 2AM for a self-torture. Only runners.

Agency: Wieden+Kennedy Sydney