PRIDE SMILE

COLGATE EMEA PRIDE CAMPAIGN (DEAD IN THE DECK.)

YOUR SMILE IS THEIR STRENGTH

1 in 8 LGBTQ+ people has suicidal thoughts
but with family supports, this is 3 times less likely to happen.
Role: Concepting, Copywriting

COLGATE MAX WHITE ULTRA

The brief is to launch the new Colgate Whitening range across 36+ countries in EMEA

SHINE AS YOU ARE

We took a traditional exterior-beauty brief for Colgate’s new whitening range and turned it inside out.
We wanted to push Colgate’s boundaries. We didn't just want to whiten teeth;
we wanted to give people permission to let their unfiltered, inner selves shine out loud.